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Thanks to this guide, discover all the stages of opening your Anka store. You will find tips on how to start the vendor adventure at Anka.
On Anka marketplace each designer manages his shop independently. Namely, the choice of items offered, the processing of orders, shipping and customer service. Throughout the transaction, the vendor or the customer can directly exchange with the other party.
Opening your Anka store gives you access to all of our services, namely:
There is a commission package. Each shop will be charged according to its sales channel. The billing for a shop is subject to change depending on the evolving criteria.
We offer discounted packs for quarterly, semi-annual or annual invoicing. The amounts are then:
If you don't have an Anka account yet, just open your shop by clicking here. You can also choose your delivery profiles and have access to all of our services.
Your store is only online from 3 registered products.
We recommend adding at least 12 to have a full shop that makes you want to buy !
The idea behind this is that the more items you have in your store, the more shopping opportunities you have and therefore the better your chances of selling.
Good to know: the vendors who sell the most on Anka, have between 50 and 100 creations in their shop.
An attractive product sheet includes the following elements:
Once the creations are online, you can personalize your store to make it more attractive, more authentic.
Visit your boutique space to beautify your shop.
The elements to be treated are:
When you receive an order, the customer has already paid by bank card, Paypal or her Anka wallet. The money is then transferred to your virtual wallet. You can withdraw this amount by bank transfer or transfer, as soon as the customer has received her order.
You have 48 hours to accept the sale. Once accepted, you just have to send the package. If the order is refused by you, the customer is automatically reimbursed.
A good customer relationship will increase your chances of retaining your customers and benefiting from word of mouth.
You must take this into account at the different stages of the order:
Payment for my sale
The amount of your sales is automatically paid into your portfolio, upon receipt of the order by a customer.
The money available in your wallet can be used to buy the services offered by Anka or to buy items on the site. You can also transfer this money to your bank account or make a transfer.
The status of "verified vendor" attests to the seriousness and professionalism of the vendor. The latter will benefit from various advantages, which will simplify its activity and increase its chances of sales. The aim is also to reassure customers who are still hesitant and to direct them towards the vendors who will be most attentive to them.
The advantages of the verified vendor
Conditions for accessing this status
1- If you sell on the Anka marketplace
2-If you use other services provided by ANKA:
Here are the steps for account verification:
Once your identity has been verified once, you will not have to do it again.
The more visible you are on anka.marketplace , the more you sell.
The creations are displayed on the first pages according to display rules defined by Anka. Depending on the sales of the products, his views and the professionalism of the vendor, we assign a score to each creation. It is this score that determines the order in which products are displayed.
Most buyers use search filters to find creations that appeal to them. To make sure you appear there, add new creations regularly and make sure you're in the most used filters.
One of the best selling strategies available to you is interacting with your community on social media. Sharing your Anka shop there can dramatically increase your visibility.
You can directly display your creations on the front page, by taking Boost Packs. These display credits allow your creations to be given priority on the site. There are different types of Boost Packs depending on your strategy.
Identifying your best vendors the first step towards better sales. To do this, go to your Anka store. Then sort your products by popularity. Your best sales from the last 30 days will then appear. These are your best vendors of the month.
If a product has already sold and is selling well, you must ensure that it is always available. Avoid out of stock as much as possible. A product that pleases but is not available in the size desired by the customer represents a missed opportunity to close a sale!
You can also offer order management (tailor-made for the customer).
In general, the quality of photos influences visitor clicks. The more beautiful a store has, the more likely it is to attract. Take care of the visual appearance of your store.
Price is a very important key success factor because it can be a hindrance to sales. Indeed, 1 out of 2 missed basket results from too high a price. Always make sure that the price is in line with the product offered.
You can set your prices based on your costs, manufacturing time, desired profit margin etc. If you want to maximize your sales volumes, the profit margin should not exceed 50% of your costs.
High prices must always be justified by added value. The consumer must clearly perceive this value otherwise he will not buy. If in doubt about the evaluation of your prices, you can use our statistical price comparison tool.
In the digital age, being present on social networks is a necessity for any vendor who wants to develop their brand and create a community. Our analysis has shown us that Top Vendors do this:
The Top Vendor masters social networks. He feeds them daily and maintains the link with his community.
Social networks are essential. 69% of people who say they know African fashion brands follow these brands on social networks.
Customers appreciate being answered quickly and anticipating their requests. Frequent interaction with your customers will help you better understand their expectations and aspirations.
Having a successful store requires some discipline in follow-up. In a society where customers expect instantaneity, a designer must have impeccable customer service. The following points should therefore be observed:
If you want to make flash sales or thank a loyal customer with a discount coupon. Create a special offer, promotions or a coupon. Tools dedicated to commercial operations are available if you want to set up your own commercial operations independently. We recommend that you do not directly lower the prices of your articles but to make promotions on given articles. So customers will see change.
Your missed carts are also opportunities. Making offers to them (free delivery, discount coupons) can help you turn them into customers.
A Top Vendor systematically offers offers to its most attractive missed baskets and ensures that there are highlights for its shop throughout the year (Sales, Black Friday etc.)